Founder story
Why I only do healthcare
I could have built a general agency. Take every client who walks in — a gym, a law firm, a contractor, a therapy practice — and do a decent job for all of them. That’s how most agencies grow, and it’s exactly why most agencies are forgettable.
I didn’t want to be decent at everything. I wanted to be the best at one thing.
So I picked healthcare — and mental health practices specifically — and I went all in. Not because it was the easy lane, but because it was the hard one. Healthcare is the rare field where doing the work properly actually takes expertise a generalist will never build. Anyone can put up a nice-looking website. Very few can tell you why the tracking pixel on your intake page is a HIPAA liability, why “HIPAA compliant” is meaningless without a signed BAA, or how to rank a practice under Google’s health-content standards without tripping a single trust signal.
That knowledge doesn’t come from juggling ten industries. It comes from choosing one and refusing to leave until you’ve mastered it.
Every practice website I build and every practice I help rank is another rep in the only field I work in. My clients don’t get someone who “also does healthcare.” They get someone who does nothing else. That’s the entire promise — one industry, gone deep, done right.
— Hasnat Azam, Founder