If you're a therapist or healthcare provider in New Jersey, you've probably noticed website prices range from almost free to thousands of dollars. So what should you actually pay?
This guide explains the real costs, what you get at each level and how to tell if a website is worth it.
The three ways to get a website
1. Do it yourself
Builders like Wix, Squarespace or WordPress let you create a site yourself.
- Cost: a yearly subscription or hosting fee, plus your domain.
- Pros: cheapest upfront, full control.
- Cons: it takes many hours, and it's easy to miss things like local SEO, mobile speed and privacy-safe forms.
2. Hire a freelancer
A freelance designer builds the site for you.
- Cost: varies widely.
- Pros: often cheaper than an agency.
- Cons: you need to know exactly what to ask for. Most freelancers aren't familiar with healthcare privacy or what makes patients book.
3. Hire a healthcare website agency
A specialist agency plans, writes and builds the site.
- Cost: higher upfront.
- Pros: healthcare experience, local SEO, privacy-aware setup and less work for you.
- Cons: a bigger investment.
What affects the price
- Number of pages. A small site might have 5 pages. A group practice may need 15 or more.
- Content writing. Writing pages for you takes time.
- Booking integration. Connecting SimplePractice, Calendly or similar tools.
- Local SEO setup. Titles, descriptions, schema and location pages.
- Privacy setup. Secure forms and keeping tracking off sensitive pages.
- Ongoing care. Updates, security and hosting after launch.
Rewokers website pricing
For reference, here's what Rewokers charges:
- $999 for a 3 to 5 page website.
- $1,799 for an 8 to 10 page website.
- $2,899 for a 15 to 18 page website.
Each one is built with SEO structure, HIPAA-aware forms, privacy-first analytics and local search optimization, and is linked to your Google Business Profile. Larger websites are quoted separately.
If you'd rather not pay upfront, all-in-one plans include the website, hosting, updates and local SEO from $199 a month.
Ongoing costs to expect
- Domain: a small yearly fee.
- Hosting: a monthly or yearly fee, depending on the provider.
- Updates and security: either your time or a care plan.
Is a website worth it?
Think about what one new long-term client is worth to your practice. If a client attends sessions for several months, a single new client can be worth more than the cost of a small website. A $1,799 website that brings in one new long-term client often pays for itself in a few months.
What every therapist website should include
- A clear explanation of who you help.
- A page for each main service.
- Fees, insurance and telehealth details.
- An easy way to book.
- Fast loading on phones.
- Secure forms without health questions.
- Your location and service areas.
Questions to ask before you pay
- Have you built websites for therapists or healthcare practices?
- Who writes the content?
- Is local SEO included?
- How do you handle privacy on forms and tracking?
- Who owns the domain and website?
- What happens after launch?
FAQ
How much does a therapist website cost?
It can range from a small yearly subscription for DIY to several thousand dollars for an agency build. Rewokers websites are $999, $1,799 or $2,899.
Is a cheap website good enough?
It can work to start, but it often misses local SEO, mobile speed and privacy-safe setup, which affect how many clients it brings.
How long does it take to build?
Most professional websites launch in 4 to 8 weeks.
Do I own my website?
You should. Make sure your domain, hosting and website are in your name.
Want help with this for your practice?
Book a free 30-minute practice audit